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Barcelona Cycling Hub
We 're bringing Giro to the heart of the ride
What is the Giro Cycling Hub?
As we’re about to kick off the biggest week of cycling in Barcelona, the Barcelona Cycling Hub is where performance meets community: products, athletes, and the process behind them, all in one place.
Upstairs, explore the helmets and footwear shaped by pro racing and our obsession over even the smallest details.
Downstairs, connect—coffee, rides, and conversations with the people pushing the sport forward. This is where the work behind performance becomes visible. We design for sport. Get to the Giro Cycling Hub →
Program Overview
Throughout the week, the Giro Cycling Hub features a series of ongoing activations alongside the daily program, including coffee at the Hub, postcard to send back home, and a dedicated ride preparation station stocked with essentials like gels and sunscreen, as well as a curated Barcelona guide to help you discover the best routes and spots in the city.
Sunday 28 June
Group Ride with Division Cycling Club
07:00 – 14:00
Kick off the week with a social group ride led by Division Cycling Club, offering multiple distances and levels, followed by drinks and the official program launch at the Hub. Sign up for the ride on Strava (https://www.strava.com/clubs/1131488)
Monday 29 June
How the Pros Fuel & Hydrate (Talk)
20:30 – 21:30
An insightful talk with Martina Rebull (@comeypedalea) on how pro riders manage nutrition and hydration during Grand Tours, with drinks and food beforehand.
Tuesday 30 June
Movie Screening: GCKUSS (Invitation Needed)
18:30 – 20:00
Exclusive screening of GCKUSS, exploring Sepp Kuss’ journey, followed by drinks and a relaxed community evening at the Hub together with director Charlie Howard.
Wednesday 1 July
Morning Ride
07:00 – 09:00
A relaxed 40km social ride starting and ending at the Hub, with coffee and cake after.
Panel Talk: Diversity in Pro Cycling
18:30 – 20:00
A discussion with industry experts on representation and the future of cycling, hosted with Cycling Culture Club.
Thursday 2 July
Morning Ride
07:00 – 09:00
A relaxed 40km social ride starting and ending at the Hub, with coffee and cake after.
TTT Briefing with Visma | Lease a Bike
17:00 – 18:30
A deep dive into team time trial strategy, covering aerodynamics, coordination, and teamwork at the highest level.
Team Presentation After Party
19:00 – 22:00
Celebrate race week with music, drinks, and a lively community atmosphere at the Hub.
Friday 3 July
Morning Ride
07:00 – 09:00
A relaxed 40km social ride starting and ending at the Hub, with coffee and cake after.
Shoe Customization Workshop with Jarpz.cc (Invitation Needed)
09:30 – 12:30
A hands-on creative session to personalize your cycling shoes with Jarpz.cc.
Find the Best Race Viewing Spots with Curv
19:30 – 21:00
A guided run through Montjuïc revealing the best race viewing locations. Sign up for the event on Lima. (https://luma.com/068aoa1p)
After Run Drinks
20:30 – 22:30
Wind down with drinks, music, and community vibes at the Hub.
Saturday 4 July
Morning Ride
08:00 – 12:00
Group rides across distances showcasing the best local roads, finishing at the Hub.
After Party
20:00 – 23:00
A high-energy evening with DJs, music, and a packed community space.
Sunday 5 July
Morning Rides
08:00 – 12:00
Closing rides with multiple groups and distances, followed by a final gathering at the Hub.
READ MORE
Read more about the biggest cycling race of the year and how our athletes like Paul Seixas and teams like Visma | Lease a Bike and Canyon // Sram are preparing for the race.
